by Liam Logan | Dec 22, 2020 | Analytics, Email Marketing, Multichannel Outreach
Introduction In today’s data-driven world, marketing without measurement is like driving without a map. For B2B companies, understanding how well your marketing campaigns are performing is critical to making informed decisions and achieving long-term growth. Metrics,...
by Liam Logan | Dec 22, 2020 | Conversion, Sales Strategy
Introduction Effective CRM (Customer Relationship Management) and sales pipeline management are vital to the success of any B2B business. By using CRM tools and optimizing your sales pipeline, you can improve customer retention, enhance communication with prospects,...
